Interview with Jesse Hegg founder of Locale Foods.
Locale Foods wants to bring a little bit of the artisan Italian pasta market to Australia, but sustainably.
So they have teamed up with CCS Packaging as the embark on this new exciting venture.
The South Nowra-based fine foods distributor and wholesaler will celebrate its 10th year in operation this year.
In 2022 Locale Foods will launch a new venture, Duro Pasta.
Locale Foods founder Jesse Hegg said Duro Pasta would be launched soon.
“It’s dried pasta, using Australian grown durum wheat and trying to replicate what is done pretty commonly in Italy in the artisan dried pasta market,” he said.
With a big focus on sustainability and using Australian products Locale Foods engaged CCS Packaging for a series of packaging for the initial launch of the boutique product.
(Range of Locale Food’s new Duro pasta’s using CCS sustainable packaging)
“The focus is on sustainability, using Australian grown wheat that is sustainably grown and we wanted to follow that through with the packaging,” Hegg said. “It has always been very important to me and we wanted to make sure that we found someone that married with our ideas.”
(Jesse Hegg, founder of Locale Foods)
CCS was recommended to Hegg by Tafeda, an embossing specialist in the same South Nowra complex Locale Foods operates out of. Hegg said he was impressed at the help he received from CCS in helping make the packaging for Duro Pasta sustainable.
“They have been really supportive with everything,” he said. “It’s not something that we have done before so Gerry was very helpful in suggesting the right packaging, encouraging us to go without a window – which was our original idea – so it is a more sustainable product. “We are stoked on being able to have a sustainable product that we can use.”
So far there are four products as part of the Duro Pasta launch.
There will be an additional four to six products launched at a later date.